WHAT IS MASS CUSTOMISATION?

Mass customisation is a disruptive technology that both creates new sales opportunities and also provides different ways for you to purchase existing products. This short presentation should help explain the basics. If you want to find out more then please click the green ‘Download Our White Paper’ button to fill out your details and access our in depth white papers.

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Business Models Explained

WHAT IS ON DEMAND FULFILMENT?

To deliver orders for mass customised products, you have to adopt an On Demand fulfilment model. Once this is in place, it can be utilised to offer other on demand product types. Print on Demand and Virtual Stock products are in many sectors – now out selling customised products by more then 10:1, illustrating just how important on demand fulfilment is becoming.

Marketplaces are a great example of on demand fulfilment in action and with over 65% of global eCommerce happening, this way retailers really cannot afford to ignore on demand fulfilment or mass customisation.

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Business Models Explained

How can we help you with Mass Customisation & On Demand Fulfilment?

In the video opposite, our CEO Andrew Talbot explores how Mass Customisation is powering the 4th Industrial Revolution and how it is disrupting so many different markets around the world from transport to accommodation to products.

Listed below is a summary of why mass customisation and on demand fulfilment will continue to change the way both retail and wholesale works.

  • Automation reduces production costs so that products are produced in local regions – promoting a greener supply chain.

  • People buying a wider variety of products is here to stay and the only economic business model to support this is producing or supplying products on demand.

  • The cost of redundant stock is becoming higher than the premium for on demand production – also another driver for a greener supply chain.

  • We live in a world where everything is wanted faster and the on demand model is the only way to satisfy this demand by helping companies be faster to market.

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Want to Learn More About On Demand Product Types?

Click the green button for an overview of the different types of products involved
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Take a look at our Mass Customisation Videos Page to find out more about how different customers are using mass customisation & personalisation