The Incredible Speed of On-Demand | Manchester City FC Case Study | Custom Gateway
Keeping the Blue Flag Flying High with On-Demand Production
The beauty of On-Demand production means that products can be created, printed and sold within minutes. No more waiting around for your favourite product, or the horror of a product you love being out-of-stock. An incredible example of the efficiency, reliability and power of On-Demand production is from Manchester City Football Club.
Founded in 1880, Manchester City has grown to become a top-flight football club in the United Kingdom, and is world-renowned for Premier League appearances. The club wanted merchandise to celebrate their potential fourth-year running win at the Carabao Cup. In order to release products right as the winning goal would be scored, they chose our On-Demand solution at midday on Wednesday 23rd April 2021. One hour later, the products were delivered to the club. This was a risk-free solution, given the chance that the club might not win the game, and so didn’t want to gamble on traditionally produced stock.
As the full-time whistle went and the game was won, Manchester City FC immediately hit launch on these products and started selling winner’s merchandise in seconds.
That’s the power of On-Demand.
If your brand is interested in joining Manchester City and a whole host of other top-flight football clubs and brands that are embracing the On-Demand business model, get in touch below to arrange a free consultation with a member of our expert team.
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