THE BENEFITS OF ON DEMAND MERCHANDISE FOR LICENSORS, ORGANISATIONS & BRANDS
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For many years companies have been earning money by using their content/assets to create merchandise for their members, fans, customers & staff. The evolution of mass customisation or on demand fulfilment has now opened up this market to an even wider range of different organisations by eliminating the need to hold stock and making it possible to create even more merchandise options. Detailed below is a more detailed list of the benefits that we think makes this a very exciting area :
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Extra Revenue Generated from New Products & Designs
No Need for High Risk Stock Purchases
Increase Your Product Range without Increasing your Stockholding
Easy to Launch New Designs – create & publish in minutes
Fast to Market – have an idea and create in munites
Strong Market Demand – People Want to Buy Personalised Products
Ready Made Global Supply Chain via our supplier network
Open New Sales Channels via Retailers & Marketplaces
Proven model for delivering great Sales Promotions
You can become a Virtual Supplier and sell direct to retailers without any extra investment
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How Can Custom Gateway Help?

Help You Adopt On Demand
Gateway CPP helps you create Virtual Products that are the start of your on demand business
Virtual Product Warehouse
Add your products to the this B2B database used by 100s of retailers to source productsOn Demand Product Database
You can upload your products direct from gateway CPP to our Virtual Product Warehouse which then means your products are available to 100s of retailers around the world. Everytime a product is ordered Gateway OMS manages the fulfilment and the retailer pays you for the products

Global Supplier Network
Gateway CPP gives you access to an approved global network of dropship suppliers who can add your brand to products
Instore Options
Whether you want to run an instore promotion or sell products at an event we have instore personalisation packages off the shelf