It’s well known that personalisation has grown far beyond a passing trend. Personalised products are now available in all areas of our lives, from gifts and homeware, through to vehicles, tourism and even financial products. In fact, Forbes recently published an interesting article about the growth of personalisation. They explain that the success of personalisation is due to ‘the sense of product or service ownership related to the customer’s psychology. Customers are tending to prefer something that clearly says it’s mine’.

Having a personal stake in a product improves conversion rates, leading to increased growth. This is where Custom Gateway can help. We are the leading software platform and network for enabling mass customisation. Our fully scaleable solution is designed to suit all eCommerce needs. In short, we make it easy to sell and fulfil personalised, customised and on demand orders.

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If you’d like to Forbes’ original article, please click here.