Why is On-Demand Fashion So Popular on Marketplaces? | Custom Gateway
In the last year, marketplaces have seen a colossal surge in popularity, driven by the pandemic and the need to stay at home. In fact, digital marketplace juggernaut Amazon became the most popular online shopping app – with a staggering US eCommerce market-share of 45%. Not only this, but contemporary apparel marketplace ASOS saw profits jump 275% during lockdown. With this, the marketplace arena has never been a more vital channel for your fashion lines and by combining this with the incredible strengths of on-demand production, your brand can be propelled into an incredibly strong position.
So why are On-Demand fashion marketplaces so popular – and why should your brand sit up and take notice?
No Inventory, No Risk
The business model allows each and every product to be manufactured once it has been ordered, meaning there is no wasted stock, and only the materials required are used, slashing costs and keeping
Expand Your Range
By only printing products once they’ve been ordered, it’s even easier to launch products that are uniquely personalized to the desires of the consumer and can quickly encourage increased &
Embrace The Niche
If there’s a market that your brand wants to specifically target, marketplaces are the ideal place to sell your fashion collections, with a vast, existing audience pool that is almost certain to accommodate for
With the on-demand business model, you can monetize booming trends driven by the likes of social media, popular events, influencers and pop culture and enable your brand to quickly capture the attention of large audiences.
Try Exclusive Ideas
Limited edition products have become incredibly popular, thanks to the likes of Amazon and Supreme harnessing ‘The Drop‘ method. With on-demand fashion, like Amazon, you can meet consumer demand in a sustainable, agile and modern way.
Large Captive Audiences
Marketplaces are valuable as they are the go-to place for many consumers in recent years. With the dominance of Amazon, eBay, ASOS and more, consumers are loyal and so your products would require little marketing.
It’s never been a better time for major brands & retailers to harness the power of marketplaces. Combining this with the undeniable strengths that on-demand production enables, your brand can supercharge themselves to dominance in the fashion and apparel industry. If you’re interested in learning more about Custom Gateway’s solution, powered by Kornit Digital, book your consultation below.