WHAT ARE SMARTCODES?
They are a range of different codes and processes that tell Gateway OMS how to process an on demand order when it is received from an ecommerce website. They require no changes to your website front end, as everything is processed on our servers, making it quicker and easier to implement an on demand business model.
Why Use Smartcodes?
- To enable you to sell personalised products when you do not have the flexibility to make changes to your website (by adding a Smartlink)
- When you want to create print ready artwork but do not need an onscreen preview
To enable you to sell dropship or direct despatch products, without needing to undertake large scale in house back office development projects
- When speed of implementation is critical for your business
For Smartcodes to work, your products must exist in Gateway CPP (so we know the rules for order distribution and/or artwork generation) and you must have the ability to to send orders to Gateway OMS, either as a simple CSV upload or by using full API integration
Remember, smartcodes are the easiest way to start selling on demand products. For a more comprehensive approach you need to take a look at Smartlinks