It’s safe to say that gold medals at the Olympics aren’t the only thing that KornitX want to see brought back home in 2021.

Offshoring fashion has been the norm for years. It’s no secret that many of the biggest names in fashion have been offshoring in countries like Bangladesh, Sri Lanka, Vietnam, and more because of the lower costs of labor, the ability to delegate more work to others, and the arguable faster speed to market. But all of this comes at a significant cost, both in a monetary sense, and socio-environmental sense, too.

In a 2019 report by the University of Nottingham’s Energy and Collaboration team, they discovered the true impact of offshore manufacturing. This included that two-thirds of all emissions generated to make clothes (for the United Kingdom) occur overseas. Despite this, in the same report, the academics found that 47% fewer emissions are created with the local manufacturing of fashion when produced in a similar way to that of overseas.

In fact, 10% of all global carbon emissions are the effect of some element of the fashion industry (Forbes).

Just let thank sink in.

The process of offshoring fashion has seen many critiques over the years, as many major fashion brands have been found to ignore the inhumane working conditions of workers that produce their garments. According to SustainYourStyle, ‘garment workers are often forced to work 14 to 16 hours a day, 7 days a week. During peak season, they may work until 2 or 3 am to meet the fashion brand’s deadline. Their basic wages are so low that they cannot refuse overtime – aside from the fact that many would-be fired if they refused to work overtime. In some cases, overtime is not even paid at all.‘.

These damning discoveries highlight a multitude of problems for the current state of the fashion industry and supply chain. The pandemic has since accelerated this disparity and simply reshoring in your own country now won’t make the cut. The future is reliant on automation and emerging technologies/business models, technologies that are simple to implement and effective.

One such business model is on-demand fashion production. With this solution, brands can continue to drive business growth and continual performance improvement while implementing new and innovative solutions that are ethical, sustainable, and cost-effective for all.

The business model enables fashion brands to only produce products once they’ve been ordered. Brands can then effectively connect with local fulfillment companies across the globe, that produce the garment closer to home in a revolutionary way: by utilizing digital printing technologies.

Ultimately, the consumer will know no different, however, the way in which the garment was created will differ dramatically, being hyper-sustainable (with no air miles, and a significantly reduced carbon footprint), faster to the end consumer, and less damaging to the developing countries that have been unethically producing garments for decades.

KornitX promotes a brighter future for all, creating a monumental shift in the way in which fashion is created. Remaking the fashion industry, brands are able to connect with fulfillers directly as part of our Global Fulfilment Network and produce apparel on printers like Kornit’s that are world-renowned for their agility, quality, and eco-friendliness.

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