DIFFERENT BUSINESS MODELS FOR ON DEMAND PRODUCTS
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Other Business Models Possible with Our Software
End Users Create from Scratch
Used for Photo Gifting & Promotional Products Websites
End Users Modify An Existing Design
Used for Personalised Gift or Configurable Fashion Product Websites
End Users Choose from Image Galleries
Designers or artists display their work in galleries to enable them to be added to different products online.
End Users Sign Off a Proof
B2B Customers visit a website to sign off an online proof created for them.
End Users Choose From Fixed Designs
Popular business model where designs are preloaded to products to increase choice, but only printed on demand.
Image Owners Exploit their Assets
Newspapers or other image archive owners sell their images on a full range of products online.
Charity & Crowd Funding
Supporters create products which are then sold to raise money for the nominated charity or organisation.
Automation of Manual Process
Products like uniforms are created and proofed online instead of a manual process making the job more profitable.
Brand Building & Promotion
Micro sites for big brands to enable them to reward their customers with personalised products.
Retailers Offer More Choices & Options
Products can be configured online and made to order, offering the consumer a truly personalised product.
Useful Case Studies
New Smartlink Stepped App
The latest Smartlink app to join our range is called Stepped. This app has been designed with a linear, stepped journey through the personalisation process and has been built from the ground up for mobile [...]
Smarlink App Analytics
Our Smartlink Apps now allow customers to add Google and Mouseflow analytics codes when creating new configurations. This opens up a massive amount of data to help you manage bounce rates and potential [...]
Personalisation: The Rise Of A New Ecommerce Category
It's well known that personalisation has grown far beyond a passing trend. Personalised products are now available in all areas of our lives, from gifts and homeware, through to vehicles, tourism and even financial [...]
ShipStation Shipping Integration
The Custom Gateway OMS platform is now connected with the ShipStation API. This allows suppliers to connect and book in consignments with a huge range of connected carriers. ShipStation are a leading Shipping [...]
OMS Live Edit of Print Jobs
A great feature in OMS is the ability to live edit print jobs created by customers. This allows customer services to manage updates to print jobs, to fix customer errors such as spelling mistakes [...]
Importing Orders via SFTP CSV Files
This well establish feature is extremely valuable to retailers and suppliers alike. The Custom Gateway Order Management System (OMS) portal can accept orders in CSV format, and can then process and generate artwork [...]