There is no doubt that the mass customisation process creates some great opportunities to change the status quo with both new business models emerging and changes to existing models becoming possible

The ability to create virtual products quickly and cheaply means companies can launch new ranges fast and the existence of a global supplier network means suppliers can start processing orders in minutes – so new sites or campaigns can be live in hours not days or months

Detailed below is a short presentation of the main opportunities that we currently see emerging. This is by no means an exhaustive list but should provide a decent guide to get the creative juices flowing.

“If you always do what you’ve always done, you’ll always get what you’ve always got” – Henry Ford