One of the best features about the world of virtual products is how fast you can bring them to market. The new “We Are The Champions” range from Manchester City is a great example. At 6pm on Sunday evening they are confirmed as Premier League Champions for 2017/8 Season and by 9am the next day – there is a whole new range of products live on their website celebrating their achievement

Whether you are a Man City fan or not you have to admire the commercial power of the on demand world and better still unlike with many other new ranges there is no stock risk as products are printed on demand perfect for a product with a tighter selling window to help you ensure you do not end up with redundant stock.

With our virtual product creation tools you can create hundreds of print on demand products in minutes or a unique personalised product in next to no time – have a play with the example product below to see how we helped launch new products overnight