The Custom Gateway European team of Explainer Michela Trezzini and Engineer Daniel Gepert recently attended the Viscom Italy trade fair in Milan with our partners Brother International Industriemaschinen where they demonstrated a kiosk solution tailored to the Brother GMX printer for the production of on demand t-shirts.

Viscom Italy is one of the top trade events in Europe for professionals in the printing, merchandising, design and advertising industries. Print on demand was a hot topic for many exhibitors and especially for Brother, who showed live a full workflow for in-store and the on demand printing of t-shirts via Custom Gateway’s touchscreen kiosks. Custom Gateway’s cloud based order management system generated a ready-to-print file and delivered to the Brother GTX printer for direct printing. The seamless process allowed the customer to receive their personalised on demand t-shirts in a matter of minutes after ordering from the on stand kiosk.
Viscom Italy hit new record figures with its 31st edition in 2019: more than 450 key players visited and overall attendance was up by +13% from the previous year. If you are interested in finding out more about how you can harness the power of On Demand please get in touch via email or +49 241 955 091 45.