With so many great gifting occasions to keep track of throughout the year, we thought we’d put together a handy guide to complement your marketing strategy and hopefully give you some inspiration for some lesser-known occasions that are sure [...]
Shopify has become the world's No1 hosted eCommerce platform with 820,000 websites attracting 218 million buyers spending over $41 billion in 2018. In June 2019, Shopify announced that there are now 25.8 million apps installed on their merchants websites [...]
One of the questions that we are often asked is 'What are on demand products and how can they benefit my business?'. This is certainly an interesting question and to help answer it, we have published a new white paper entitled On Demand Business [...]
Our Smartlink Apps now allow customers to add Google and Mouseflow analytics codes when creating new configurations. This opens up a massive amount of data to help you manage bounce rates and potential exit points from your website, [...]
Advances in printer technology, software platforms and customer demand have seen an increase in the number of retailers offering mass customisation or personalised options. Detailed below is an infographic that shows the increasing number of locations where personalisation takes place [...]
In a difficult Q4 for many retailers it was good to see that personalised gifts continued to grow in popularity - confirming the findings of the Global Personalised Gifts Survey released last year suggesting that the market will continue to [...]
We often get asked who is your biggest competitor and although there are now many companies that do some of what we do there are not many that can provide a full platform and network for mass customisation and on [...]
As a company that makes a living enabling others to create and sell personalised and on demand products we always keep an eye on the latest market place trends. We have thought for sometime that home decor and personalised furniture [...]
Personalised Products come in many shapes and sizes and we are always keen to see innovative examples so we were really excited to hear about John Lewis launching their new Build Your Own Quality Street tin this Christmas. This product features [...]
Dropship or On Demand Product Fulfilment is becoming an increasingly popular option for website owners who want to expand their product ranges without extra investment in stock. The mass customisation business model means that all orders are "On Demand" so [...]
If you google Web2Print Software then you get more than 60,000 responses so we thought we needed to make more effort to explain what makes our software platform different - the infographic below hopefully explains the differences - that said [...]
It has been clear for sometime that Click & Collect is an increasingly important part of the ecommerce marketplace with some major retailers doing almost half of their sales using this approach The Click & Collect in the UK, 2017-2022 report [...]
When a market is new and fast growing it is often difficult to get statistics so really interesting to see this new report from Business Wire on the global personalised gift market The research study by Technavio on the global personalised [...]
One of the best features about the world of virtual products is how fast you can bring them to market. The new "We Are The Champions" range from Manchester City is a great example. At 6pm on Sunday evening they [...]
Digital print technology has improved dramatically over the last few years and the modern equipment now available there are a lot more products that can be produced. The presentation below gives a brief introduction on how Custom Gateway can help [...]
Whether we like it or not the internet is changing the world we live in. eCommerce has certainly changed retail and now mass customisation is opening up the market place for creative companies or individuals who want to create their [...]
The Custom Gateway team are in Israel next week at the HP Indigo VIP event helping introduce some of the world's leading PSPs (Print Service Providers) to some of the many opportunities to create & sell personalised products. We [...]
With the seamless integration of web, instore & mobile becoming such an important requirement for retailers over the last 12 months we knew that we must provide the first multi channel platform for selling personalised products With most personalised products being [...]
Whenever we look at the general eCommerce statistics for abandoned carts we are always surprised how high they are - the good news is that on average with personalise products the figure is generally quite a lot lower - we [...]
As a company that exists only to support the sales of Personalised & On Demand products we often get asked for data on the size of the market place. Although the market is becoming more and more mainstream it is [...]
There is no doubt that the mass customisation process creates some great opportunities to change the status quo with both new business models emerging and changes to existing models becoming possible The ability to create virtual products quickly and cheaply means [...]
