TYPES OF CUSTOMIZABLE & ON DEMAND PRODUCTS

Customized Products

Customizable Products are a blank canvas and enable the end user to create a completely custom / bespoke product using their own content. To create a template for a customizable product with Gateway CPP you simply upload a picture or drawing of the customizable areas of the product then:

  • Use your mouse to highlight the customizable area (or areas) of the product – these are Print Areas and must be drawn in same proportions as the actual print area of the product
  • If required you can next add image / text areas inside the print areas – for customizable products these are often the same size but they can be used to stop people adding text or images to certain areas
  • You can then set the requirements for these areas – for example an image area may need a minimum resolution image
  • Color areas can also be added either for a specific area of the product or for changing the color of the whole product – these can either be background colors to print or different physical products
  • Next you can choose to add effects to a product to emulate a specific decoration technique or change the appearance of a photo
  • Other attributes can also be added to a product such as size or packaging option
  • Templates can also be created for products like collages where the end user is given a framework to upload their images

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Personalized Products

Personalized or pre-designed products are when you add a design to the print area on a customized product and an element of that design can be personalized by adding an image or text:

  • Up load print ready artwork and Gateway CPP will optimise it for use on the screen
  • Click your mouse to add text areas in specific positions
  • Add rules to enable text to shuffle up, down, left or right to fit perfectly
  • Add image areas in the same way and masks so they fit in a specific area / shape
  • Our dropship vendor network enables you to create 1,000’s of pre-designed products with no stock or overheads

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There is another type of personalized product that enables you to provide the end user with a selection of logos, clipart or images to use in creating their personalized product instead of uploading a single design. You can upload unlimited galleries for use with specific products or whole product ranges in Gateway CPP:

  • Gallery images are popular if you want to create collage style templates
  • Gallery images are useful for limiting content that can be added to certain templates
  • Products can feature multiple galleries
  • Gallery images can also be used in customized or print on demand products

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View Examples Using Galleries

Print On Demand Products

Print on Demand products are when you add a fixed design or image to the print area on a customized product. They are a great way to sell a wider range of products without increasing your stock. They are popular with artists and designers and are currently the best selling type of customizable product:

  • Gateway CPP features a unique tool that enables you to add either a single image to multiple products or multiple images to multiple products in a single process – you can make hundreds of products in minutes
  • The tool creates of a range of product thumbnail images for selling products on standard ecommerce websites as well as an artwork file to send to print if that product is ordered
  • Gateway CPP also enables you to create print on demand products with options so you can create a single product and offer lots of color / size combinations with very little extra work
  • Our API or Magento Auto Import Extension can then auto upload products to the website

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Creation Options
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Configurable Products

Configurable Products are products that can be made to order from a series of components, colours or parts. They are very popular in the clothing industry and have been used by companies like Dell computers for many years. Gateway CPP currently offers 2 main types of customizable product:

  • Simple configurable products are always made from the same parts but you can very the colour of each part
  • Another simple type of configurable product is when you can vary the finish or texture of different areas
  • Products can be created in either 2D or 3D
  • Parts driven configurable products allow you to build a product from a range of parts or components
  • Gateway CPP allows you to set up categories and associated parts
Creation Options
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